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Target's price cuts boost sales and market share, with more gains expected through holiday season, says Jefferies.

Market News
29 Sep 2026
Proactive Investors
View Source
Bullish
Target's price cuts boost sales and market share, with more gains expected through holiday season, says Jefferies.

Target has cut prices on nearly 2,000 apparel and home products, adding to over 10,000 reductions in the past year, which Jefferies says is driving strong customer response and improving unit demand. The price cuts focus on value-conscious categories, enhancing Target's appeal ahead of the holiday season. Jefferies notes that new product introductions and better merchandising are increasing traffic and sales, with potential for sustained growth through next year. Additionally, Target's tariff refund offers flexibility to reinvest in pricing strategies, potentially boosting traffic, market share, and customer loyalty. Jefferies sees upside in sales and margins as volumes improve and market share stabilizes, viewing the current valuation as reasonable given the earnings recovery potential.

Target Corporation shares trade at USD 158.69 on Pluang as of Sep 30, 2026 03:43 WIB, showing a 0.79% increase in one day. The stock's market cap stands at $71.97 billion with a dividend yield of 2.93%. Pluang investors hold the stock for an average of 137 days, with current order activity favoring buys at 69%.

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