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Target launches exclusive baby collection and gets a 'Buy' rating with a $150 price target.

Analyst Insights
20 Jul 2026
Stuart Mooney
View Source
Bullish
pluang ai news

Target is launching "Picolette," an exclusive baby collection by Olivia Culpo, featuring 60 stylish and affordable items to boost its baby product segment. The collection will be available in about 1,400 stores and online starting July 26, enhancing Target's e-commerce and in-store presence. Analyst firm Guggenheim has reiterated a "Buy" rating on Target and raised its price target to $150, reflecting confidence in the company's growth. Target is also expanding its baby category with nearly 2,000 new items, premium brands, and improved shopping experiences like Baby Boutiques and same-day delivery services.

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