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Target launches Picolette, a stylish and affordable baby collection by Olivia Culpo.

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20 Jul 2026
PRNewsWire
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Bullish
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Target has introduced Picolette, an exclusive 60-item baby collection designed by entrepreneur and new mom Olivia Culpo. The collection includes apparel, accessories, mealtime essentials, and keepsakes, combining stylish design with practical functionality at affordable prices. Picolette will be available starting July 26 in about 1,400 Target stores nationwide and online, with additional limited releases planned throughout the year to celebrate family milestones and seasons. This marks Target's largest baby collaboration to date, aiming to meet the needs of busy families looking for special yet affordable baby products.

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