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Target upgrades shopping carts to improve customer experience amid turnaround efforts

Market News
12 May 2026
New York Post
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Neutral
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Target is replacing its entire fleet of shopping carts with a new, easier-to-steer plastic model as part of a broader multibillion-dollar effort to improve customer satisfaction and store experience. The new carts, designed to hold more items and include better drink holders and child seats, aim to address common shopper frustrations like maneuverability and convenience. This upgrade complements Target's wider turnaround plan focusing on better merchandising, technology, and store staffing to fix issues such as empty shelves and long lines. The retailer hopes these improvements will attract more customers and enhance the overall shopping vibe.

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