Wedbush increased its price target for Unity Software to $55 from $50, citing growing adoption of its Vector advertising platform, which has evolved from experimental to a fully budgeted channel for game developers. The broker maintained an 'outperform' rating and raised the valuation multiple due to expected earnings growth and expanding margins. Unity's Q3 revenue is forecasted at $567 million with adjusted EBITDA of $187 million, slightly below consensus. The fourth-quarter outlook and Vector's continued growth will be key focus areas, with risks including competition from AppLovin's MAX platform and ongoing legal disputes.
Unity Software shares are trading at USD 41.77 on Pluang as of Oct 15, 2026, 02:51 WIB, down 10.42% in one day and below its 52-week high of USD 49.47 but well above the 52-week low of USD 17.13. Despite Wedbush's raised price target, current market sentiment on Pluang shows 100% sell order activity, indicating cautious investor behavior. The stock's market cap stands at $20.52 billion, reflecting its significant presence in the technology sector.
