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Morgan Stanley raises Apple price target to $360, citing AI progress and upcoming product launches.

Analyst Insights
09 Jun 2026
Finbold
View Source
Bullish
pluang ai news

Morgan Stanley increased its Apple stock price target from $330 to $360, highlighting progress in Apple's AI roadmap revealed at WWDC. The firm sees potential monetization opportunities but notes challenges like limited third-party app integration and regional availability. Upcoming catalysts include June quarter results, the iPhone 18 launch, and new AI features in 2026. Meanwhile, Barclays maintains a cautious stance with a $253 target, while Maxim raised its target to $350, reflecting mixed but generally positive sentiment on Apple's AI and product developments.

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