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UBS lowers Microsoft price target to $510 amid M365 and Copilot growth concerns

Analyst Insights
25 Mar 2026
Proactive Investors
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Bearish
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UBS analysts have maintained a 'Buy' rating on Microsoft but lowered their 12-month price target from $600 to $510 due to investor concerns about the growth and sustainability of Microsoft's M365 and Copilot offerings amid rising AI competition. Despite these concerns, Microsoft reported increased Copilot usage and introduced new initiatives like the E7 bundle and Copilot Cowork, signaling a more aggressive approach. The company remains confident about Azure demand, though it did not provide guidance beyond the March quarter. UBS notes that while Microsoft's valuation is reasonable, market sentiment on M365 and Copilot may take time to improve.

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