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Hollister launches home and dorm collection at Target to tap into back-to-college market

Market News
19 Jun 2026
Forbes
View Source
Bullish
pluang ai news

Hollister, owned by Abercrombie & Fitch, is debuting its first home and dorm collection at Target on June 28, featuring nearly 60 products like bedding and décor. This move expands Hollister beyond apparel to capture the growing back-to-college market and evolve into a lifestyle brand. Target benefits by attracting Gen Z shoppers and strengthening its home category with exclusive products. Both companies plan ongoing seasonal releases, aiming for a long-term partnership to boost customer engagement and sales.

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