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Synchrony launches ChatGPT plugin to showcase savings and offers within AI shopping experiences.

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17 Aug 2026
PYMNTS
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Bullish
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Synchrony has introduced a new ChatGPT plugin that enables consumers to find savings and promotional offers from the Synchrony Marketplace directly within OpenAI's ChatGPT. This initiative is part of a broader collaboration with OpenAI to integrate financing, rewards, and loyalty features into AI-driven shopping and checkout processes. Synchrony will also deploy the latest OpenAI models across its enterprise to enhance product development and technology innovation. This move aims to improve customer engagement and shape the future of AI-powered commerce, leveraging ChatGPT's growing role as a key product discovery platform.

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