Synchrony partners with OpenAI to enhance online shopping with AI-powered consumer portals.

Synchrony Financial has partnered with OpenAI to integrate AI models into its consumer portals, aiming to improve online shopping experiences. This early-stage collaboration will help customers discover products, pay, earn rewards, and build loyalty more smoothly. Synchrony is also launching a ChatGPT plugin for browsing deals and using OpenAI's models internally to speed product development. This move aligns with OpenAI's broader goal to expand ChatGPT as a platform for online commerce ahead of its potential IPO.