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Home/News Feed/85% of home sellers prefer broad online pre-marketing over private listing networks, Zillow survey shows
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85% of home sellers prefer broad online pre-marketing over private listing networks, Zillow survey shows

Market News
15 May 2026
PRNewsWire
View Source
Bullish
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A Zillow survey reveals that 85% of soon-to-be home sellers prefer agents who pre-market their homes to the broadest online audience, rejecting the trend of private listing networks favored by some brokers. The survey found 61% of sellers believe broad online marketing yields better results than limited private networks, which restrict buyer access and competition. Zillow is responding by expanding its Zillow Preview platform to offer sellers maximum early visibility and real-time buyer demand data, aiming to improve seller outcomes and transparency in the home selling process. This reflects a clear seller preference for open market exposure over exclusive, broker-driven listings.

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