Asset icon - trade crypto, stocks, and gold on Pluang
Trade on Pluang
One platform for all markets
Download

85% of home sellers prefer broad online pre-marketing over private listing networks, Zillow survey shows

Market News
15 May 2026
PRNewsWire
View Source
Bullish
pluang ai news

A Zillow survey reveals that 85% of soon-to-be home sellers prefer agents who pre-market their homes to the broadest online audience, rejecting the trend of private listing networks favored by some brokers. The survey found 61% of sellers believe broad online marketing yields better results than limited private networks, which restrict buyer access and competition. Zillow is responding by expanding its Zillow Preview platform to offer sellers maximum early visibility and real-time buyer demand data, aiming to improve seller outcomes and transparency in the home selling process. This reflects a clear seller preference for open market exposure over exclusive, broker-driven listings.

More News (Z)

Investigation launched into Zillow over possible securities law violations amid revenue and legal issues

Investigation launched into Zillow over possible securities law violations amid revenue and legal issues

Kirby McInerney LLP is investigating Zillow Group for potential violations of federal securities laws related to premature revenue recognition and an alleged unlawful agreement with Redfin. Zillow's stock dropped following reports of revenue recognit...

Market News
Bearish
15 hours ago
Investigation launched into Zillow over alleged securities fraud and unlawful business practices.

Investigation launched into Zillow over alleged securities fraud and unlawful business practices.

Pomerantz LLP is investigating Zillow Group following allegations of premature revenue recognition and an unlawful agreement with Redfin that reduced competition. These issues caused significant stock price drops in 2024 and 2025. The investigation a...

Market News
Bearish
19 hours ago
Housing-related stocks plunge despite stable home prices as transaction volumes freeze amid high mortgage rates.

Housing-related stocks plunge despite stable home prices as transaction volumes freeze amid high mortgage rates.

Housing-related stocks have sharply declined even though home prices in major metros remain stable, highlighting a freeze in transaction volumes rather than prices. High mortgage rates, driven by a 10-year Treasury yield around 4.4%, are suppressing ...

Market News
Bearish
2 days ago
Pomerantz LLP investigates Zillow for alleged securities fraud and unlawful business practices.

Pomerantz LLP investigates Zillow for alleged securities fraud and unlawful business practices.

Pomerantz LLP is investigating claims against Zillow Group and some of its executives for potential securities fraud and unlawful business practices. The probe follows reports of premature revenue recognition in Zillow's Flex model and an FTC lawsuit...

Market News
Bearish
2 days ago
banner-footerbanner-footer

Invest & Trade with
#1 Award-Winning Investment Super App