DoubleVerify's 2026 Global Insights Report reveals social media's growing role in consumer purchasing, with 26% researching and 25% buying via social platforms. Short-form videos like TikTok and Reels drive the strongest consumer actions, particularly in LATAM and APAC. Influencers, especially mega-influencers, significantly impact buying decisions, while AI-generated influencers face skepticism. Marketers must focus on targeting and measuring ROI as social media becomes a key sales channel.
Social media's rising influence on consumer purchasing is highlighted by DoubleVerify's 2026 Global Insights Report, showing 26% of consumers researching and 25% buying via social platforms. For readers following the media sector, here is Pluang's market snapshot as of Oct 14, 2026 18:51 WIB: Of 58 priced US media stocks, 35 rose and 19 fell. Notable movers include Weibo Corp (WB) at USD 6.73 with a +2.59% change and a typical hold time of 102 days, Bilibili Inc (BILI) at USD 14.62 down 2.40% with 97% buy order activity, and IQIYI Inc (IQ) at USD 1.01 up 1.86% with a typical hold time of 55 days and balanced order activity.
Genesis Global won the Best AI Solution for Software Development award at the 2026 AI in Capital Markets Awards for its product Genesis Create. This software combines AI with reusable components and financial expertise to help firms develop productio...
nuVizz has been recognized as an Accelerator in the 2026 Nucleus Research Transportation Management Value Matrix for its specialized last-mile delivery technology. The platform excels in coordinating complex delivery networks involving private fleets...
ASML Holding posted a strong Q3 2026 earnings per share of $14.65, beating estimates of $12.17, driven by a 55% year-over-year sales growth and a 57.5% gross margin. Although revenue was slightly below expectations at $13.05 billion, the company bene...
Charles Schwab is set to report its Q3 2026 earnings with an estimated EPS of $1.66 and revenue around $7.18-$7.19 billion, reflecting significant growth driven by an 18.2% increase in trading revenue, net interest income, and asset management fees. ...
Transmission System Operators (TSOs) are increasingly investing in software like Energy Management Systems and grid planning tools to modernize aging infrastructure, enhance cybersecurity, and expand grid capacity. Cybersecurity remains their top con...
