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Starbucks invests $1B to revamp stores with cozy designs to attract customers back

Market News
10 Sep 2026
New York Post
View Source
Bullish
Starbucks invests $1B to revamp stores with cozy designs to attract customers back

Starbucks is spending $1 billion to renovate its coffee shops with comfy armchairs, plants, and books to create a warm, inviting atmosphere aimed at reconnecting with customers tired of digital isolation. Over 1,000 stores have been updated, with plans to refurbish up to 9,000 locations. CEO Brian Niccol emphasizes the focus on customer experience and human connection, contrasting competitors who prioritize convenience and price. This strategy is paying off as Starbucks saw a 7.9% rise in same-store sales in Q3, driven by strong US market performance.

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