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SSP Group shares drop 7% as Peel Hunt cuts 2026 profit forecast despite buyback plan

Market News
09 Oct 2026
Proactive Investors
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Bearish
SSP Group shares drop 7% as Peel Hunt cuts 2026 profit forecast despite buyback plan

SSP Group shares fell up to 7% after reporting weaker North American trading and lowering its 2026 pre-tax profit forecast to £201 million from £205.2 million. Peel Hunt kept a 'buy' rating and a 275p target price but noted the operating profit guidance of around £230 million was below expectations. The broker raised the 2026 earnings per share forecast due to SSP's £100 million share buyback, which offsets some profit impact. SSP also announced a new £50 million buyback program supported by improved cash generation, with total sales growing 5% for the year.

SSP Group shares fell 7% after a profit forecast cut and new buyback announcement. For readers following the Consumer Cyclical sector, here is Pluang's market snapshot as of Oct 09, 2026 13:41 WIB: of 126 priced US stocks, 85 rose and 36 fell. Notable movers include TRIP at USD 8.94 (+3.59%), YUMC at USD 43.26 (-100% buy activity), and HMC at USD 32.69 (+3.22%).

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