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Spotify labels AI-generated artists with 'AI Persona' tags, excluding them from recommendations.

Market News
11 Aug 2026
TechCrunch
View Source
Neutral
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Spotify will start tagging AI-generated artists with “AI Persona” badges on profiles from mid-September, signaling these are not real human artists. These AI Personas will be excluded from Spotify’s editorial and algorithmic music recommendations unless users explicitly follow them. The move aims to maintain quality and authenticity on the platform amid rising AI-generated content. Spotify will also allow artists to self-identify as AI Personas and users to report unlabeled AI profiles, balancing innovation with user experience and artist integrity.

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