Spectrum Reach expands in NY, integrating NYI's ad services to boost multiscreen campaigns.

Spectrum Reach is expanding its advertising operations in New York by integrating the product portfolio of New York Interconnect (NYI), which will cease operations by September 28, 2026. This move enhances Spectrum Reach's ability to offer streamlined, multiscreen advertising solutions across TV and digital platforms in the top U.S. media market. The integration will reduce operational complexities and bring together advanced advertising capabilities with local market expertise, benefiting brands and agencies aiming to reach large audiences in New York. Key NYI team members will join Spectrum Reach to support this unified approach, positioning the company for future growth in streaming and advanced advertising.