Southwest Airlines revamps loyalty program with new Silver, Gold, and Platinum tiers starting Jan 1, 2027.

Southwest Airlines is replacing its two-tier loyalty program with three new status levels: Silver, Gold, and Platinum, effective January 1, 2027. The changes include higher points requirements for Silver and Gold tiers but introduce a new Platinum tier for the most engaged customers, offering enhanced benefits like unlimited Companion Pass trips. The airline is also updating how Companion Passes are earned and adding perks for mid-tier customers, alongside plans to open airport lounges in four U.S. cities. These moves align Southwest more closely with other carriers as it shifts from its traditional perks and open seating model to boost revenue and reward frequent flyers.

Southwest Airlines currently holds a market cap of $19.25 billion and a dividend yield of 1.83% as of October 15, 2026, 21:41 WIB. The stock price on Pluang is $39.88, showing a 1.39% increase in the last day. These figures highlight the company's solid market presence as it prepares to implement its new frequent flyer program changes starting January 1, 2027.