SoFi Technologies' stock has fallen over 43% in the past year, trading near its 52-week low at $15.93. Despite this, a Citigroup analyst maintains a strong Buy rating with a $30 target, suggesting an 88% upside based on SoFi's growing deposits, cross-selling potential, and technology platform revenue. The company raised its revenue guidance but kept earnings per share steady due to higher tax rates and reinvestment plans. While half of Wall Street rates SoFi as Hold, the stock appears undervalued if it can sustain deposit growth and margin improvements, though risks remain from potential rate hikes and credit losses.
SoFi Technologies holds a market cap of $20.57 billion and shows strong buying interest on Pluang, with 82% of order activity favoring buys as of Sep 29, 2026, 20:01 WIB. The stock price is $16.08, up 0.94% on the day, reflecting some positive momentum despite its recent challenges. In contrast, Citigroup, with a much larger market cap of $220.26 billion and a dividend yield of 2.04%, sees predominantly sell orders at 97% on Pluang, trading at $132.08 as of the same time.
