Investment
Features
FeesSafety
Academy
More
Pluang+

SoFi's cross-selling grows as existing members drive 51% of new products, boosting revenue outlook.

Company Fundamentals
29 Jul 2026
PYMNTS
View Source
Neutral
pluang ai news

SoFi reported strong growth in cross-selling, with existing members accounting for 51% of new products in Q2, up from 35% a year earlier. The company added a record 1.1 million members and 2.2 million products, increasing products per member to 1.54. SoFi is integrating AI to move beyond financial advice toward automated actions like subscription management. Loan originations hit a record $14.8 billion, and SoFi raised its revenue forecast to $4.75-$4.85 billion for the year, while maintaining profit guidance as it reinvests in growth. This strategy aims to deepen customer engagement and expand SoFi's financial ecosystem.

More News (SOFI)

banner-footerbanner-footer

Invest & Trade with
#1 Award-Winning Investment Super App