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Snapchat launches AI-powered interactive ads in Chat tab to boost user engagement and brand interaction.

Market News
28 Apr 2026
TechCrunch
View Source
Bullish
pluang ai news

Snapchat introduced "AI Sponsored Snaps," allowing users to interact with brands' AI agents directly within the app's Chat tab. This new ad format lets users ask questions and receive personalized recommendations, enhancing engagement beyond traditional ads. With nearly one billion monthly users and high chat activity, Snapchat aims to leverage AI to make advertising feel more natural and conversational. The move builds on existing Sponsored Snaps success, offering brands a powerful tool to drive conversions and lower costs.

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