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Snapchat seen as undervalued with strong profit potential despite slow growth and sector doubts

Analyst Insights
14 Jul 2026
Seeking Alpha
View Source
Bullish
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Snapchat's revenue grew 12% year-over-year, driven by higher average revenue per user, though daily active users in North America declined and ad revenue growth stalled. Management is aggressively cutting costs to save $500 million annually, aiming to improve profit margins and reach GAAP breakeven. The stock trades at a low valuation of 1.2 times sales and 8 times non-GAAP earnings, suggesting significant upside if margin expansion occurs, even with modest growth. Analyst Julian Lin maintains a "Strong Buy" rating, highlighting Snapchat's undervaluation amid sector pessimism and its potential for long-term gains.

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