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Snap rated buy with $7.20 target as revenue and cash flow improve despite EU probes and ad growth concerns

Analyst Insights
10 Jun 2026
Seeking Alpha
View Source
Bullish
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Snap is rated a buy with a 12-month price target of $7.20, supported by improving fundamentals including 12% revenue growth year-over-year in Q1, more than doubling of adjusted EBITDA, and nearly tripling of free cash flow. The company’s direct revenue, driven by 25 million Snap+ subscribers and now at a $1 billion annualized run rate, helps diversify its business and supports margin expansion. Risks include regulatory probes in the EU and slow advertising growth in North America, but Snap’s diversified revenue streams and AI-powered advertising tools provide resilience and growth potential.

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