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Snap launches $2,195 AR glasses Specs for consumers, aiming to change how we use computing beyond smartphones.

Market News
16 Jun 2026
CNBC
View Source
Bullish
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Snap has introduced Specs, its first augmented reality (AR) glasses designed for the general public, priced at $2,195 with a $200 refundable deposit. CEO Evan Spiegel believes consumers are ready to move beyond smartphone screens to more immersive, shared computing experiences through see-through lenses. Specs will ship later this year in the U.S., U.K., and France, featuring improved display, Bluetooth, and nearly four hours of battery life. Despite competition from Meta and Google, Snap aims to carve out a niche by focusing on spatial computing and developer tools, though high price and inflation pose challenges for mass adoption.

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