SiriusXM's YouTube ad deal could boost earnings, shifting it from decline to growth.

SiriusXM, traditionally seen as a declining business, is gaining growth momentum through advertising, especially via podcasts, AdsWizz, and programmatic demand. A recent partnership with YouTube to monetize audio-only ads is expected to significantly increase earnings, with Deutsche Bank projecting $350–400 million EBITDA by 2029. If advertising growth offsets subscriber losses, SiriusXM could return to growth and see a higher market valuation.