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Sirius XM stock jumps 6.3% after Deutsche Bank upgrades rating and raises price target.

Analyst Insights
02 Sep 2026
Gordon Thompson
View Source
Bullish
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Deutsche Bank upgraded Sirius XM Holdings from Hold to Buy, raising its price target from $31 to $45 due to improved digital audio advertising prospects and stable subscription revenue. The upgrade led to a 6.3% intraday gain in Sirius XM shares, trading near $29.35. Despite this, analyst opinions remain mixed with a broader Hold consensus and varied price targets. Sirius XM's exclusive role as YouTube's U.S. audio-advertising representative is seen as a key growth driver.

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