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Apple's new Siri AI upgrade launches in beta but lacks key features and won't work in EU or China yet

Market News
09 Jun 2026
24/7 Wall Street
View Source
Bearish
pluang ai news

Apple has introduced a new Siri upgrade powered by Google's Gemini AI, but it will launch in beta with limited features and won't be available in the EU or China initially. The update aims to enhance Siri's capabilities using Apple's own data rather than Google search, but it currently lacks the advanced functionality seen in competitors like ChatGPT. Apple acknowledges the product is still in development and plans to improve it by this fall. The market reaction was muted, with Apple's stock falling 2% despite a broader tech rally, reflecting investor skepticism about Siri's readiness to compete in AI.

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