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Jefferies upgrades Shopify to Buy, citing strong Q2 signs and potential price hikes.

Analyst Insights
13 Jul 2026
Proactive Investors
View Source
Bullish
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Jefferies upgraded Shopify to Buy from Hold, raising its price target to $160 due to strong early Q2 performance and a revamped partner program. The firm expects Shopify to exceed growth forecasts with a 27% increase in gross merchandise volume (GMV) and anticipates a price increase following new features like the Sidekick AI assistant. This price hike could boost 2027 revenue by 3-4%, mostly adding to profit. Jefferies also sees Shopify benefiting from AI-driven agentic commerce, which could steadily increase GMV over the coming years.

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