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Generative AI in e-commerce market to grow to $2.44B by 2030, driven by tech advances and acquisitions like Adobe's buy of Rephrase.AI

Market News
10 Jul 2026
Researchandmarkets.Com
View Source
Bullish
pluang ai news

The generative AI market in e-commerce is projected to grow from $1.24 billion in 2026 to $2.44 billion by 2030, with an annual growth rate of 18.8%. Growth is fueled by innovations such as AI chatbots, AR/VR shopping, predictive analytics, and 5G network expansion. Adobe's acquisition of Rephrase.AI in 2023 highlights industry moves to enhance AI-driven video marketing capabilities. The Asia-Pacific region is expected to be the fastest-growing market, while North America currently leads in market size. This growth will reshape customer interactions and operational efficiency in online retail.

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