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Shopify integrates Shop Pay checkout with Meta's Muse AI for seamless shopping on all Shopify stores

Market News
22 Sep 2026
PYMNTS
View Source
Bullish
Shopify integrates Shop Pay checkout with Meta's Muse AI for seamless shopping on all Shopify stores

Shopify and Meta have partnered to integrate Shopify's Shop Pay accelerated checkout solution with Meta's Muse AI assistant, enabling users to shop and check out easily across all Shopify stores. This collaboration aims to enhance the online shopping experience by allowing one-tap purchases via Muse, which users can interact with through the Muse app or WhatsApp. Shopify's Shop Pay has already surpassed $400 billion in lifetime accelerated gross merchandise volume, and this integration is expected to boost conversion rates by guiding users directly to products. Despite this progress, Amazon has barred Muse from its platform citing privacy concerns. The partnership highlights the growing role of AI in transforming e-commerce and accelerating the shift from offline to online commerce.

Shopify shares rose 7.02% to USD 147.60 as of Sep 23, 2026 03:21 WIB on Pluang, reflecting strong investor interest possibly linked to its new partnership with Meta. Meanwhile, Meta's stock dipped slightly by 0.53% to USD 737.28 at the same time, with most Pluang users selling rather than buying. This contrast highlights differing market reactions to the collaboration news in the tech and media sectors.

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