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Shaq-A-Licious returns as official NCAA Tournament gummy with new candy and fan events

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31 Mar 2026
PRNewsWire
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Bullish
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Shaquille O'Neal's Shaq-A-Licious gummy candy is the official gummy partner of the NCAA Tournament for the second year, featuring a new hoops-inspired product called Shaq-A-Licious SLAMS. Created with The Hershey Company, the candy mimics basketball action with crunchy-coated gummy balls and a sour mango hoop. The brand will host fan events during Final Four Weekend, including a partnership with Walmart to support military families, a public sampling truck at the NCAA Tip-Off Tailgate, and a live podcast taping by Shaq. The gummies are available nationwide and online, enhancing the March Madness experience with fun and charity activities.

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