
ServiceNow is maintaining its status as a strong buy due to its effective AI integration and resilient business model. The company expects AI-driven revenue to rise from 9.5% to 30% by 2030, supporting its goal of $30–32 billion in subscription revenue. Gross margins are forecasted to remain above 80%, with improvements in operating and free cash flow margins anticipated by 2027. Despite a premium valuation, ServiceNow's strong revenue and EBITDA growth, expanding ecosystem, and pricing power justify its market multiple.