North America's foldable smartphone market grows 28% in 2025 amid rising competition and Apple's upcoming entry.

The North American foldable smartphone market expanded by 28% year-over-year in 2025, driven by increased consumer awareness and wider product availability. Samsung remains the market leader with 51% share but faces growing competition from Motorola, especially in the clamshell segment. Apple's anticipated entry in 2026 is expected to reshape the market, potentially capturing 46% of the share and pushing rivals to focus on larger, book-style foldables. The overall foldable market is projected to grow 20% in 2026 as manufacturers target higher-margin opportunities in this segment.