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Nike shares hit 11-year low amid weak sales and analyst downgrade, wiping out $200B in market value since 2021.

Market News
17 Aug 2026
Proactive Investors
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Bearish
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Nike's stock fell 4.3% to its lowest level since 2014, extending a decline that has erased over $200 billion in market value from its 2021 peak. Weak direct-to-consumer sales and a downgrade from UBS weighed on the shares. UBS highlighted falling secondary-market prices for Nike and Jordan footwear, signaling challenges in brand momentum and sales growth. The company is undergoing a structural reset of its retail business, but analysts say a clear turnaround is yet to emerge, keeping investor confidence low for now.

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