Blackbird shares jump 5% on 75% subscriber growth at elevate.io after marketing boost

Blackbird PLC's shares rose nearly 5% following a 75% increase in net paid subscribers to its elevate.io platform within six weeks after resuming marketing in mid-July. The company improved conversion rates from free to paid users to 2.67% in August, up from under 1%, thanks to product refinements earlier this year. Customer acquisition costs dropped 65%, highlighting the effectiveness of its marketing strategy. Blackbird's board is cautiously optimistic about maintaining this growth pace with continued marketing investment.