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Apple shares drop 6% after price hikes on MacBook and iPad models due to rising memory costs.

Market News
25 Jun 2026
Proactive Investors
View Source
Bearish
pluang ai news

Apple's shares fell over 6% following its announcement of price increases on several MacBook and iPad models, marking the company's first formal price hike to offset rising memory and storage costs driven by AI demand. Key models like the MacBook Neo, MacBook Air, and iPad Air saw price jumps between $100 and $200. Apple cited an unprecedented surge in memory demand from AI data centers as the cause and warned that further price increases are possible. Despite the share drop, analysts remain optimistic about Apple's long-term strategy, including its US manufacturing efforts and partnership with Intel to secure chip supply amid an AI-driven hardware cycle.

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