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Apple shares fall 4% as WWDC AI updates receive mixed analyst reviews

Market News
09 Jun 2026
Proactive Investors
View Source
Bearish
pluang ai news

Apple's shares dropped 4% after its Worldwide Developers Conference where it introduced a new Siri AI powered by Apple Intelligence and Google collaboration. Analysts praised the AI's privacy features and device integration but highlighted limitations like delayed EU launch and hardware constraints affecting over 2 billion iPhones. Morgan Stanley raised its price target to $360, Bank of America maintained a Buy rating at $380, while UBS was cautious with a $296 target, noting limited near-term iPhone demand impact. Apple also announced child safety updates and broader OS improvements.

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