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Apple hits record highs with calm options market ahead of earnings report.

Market News
29 Jul 2026
CNBC
View Source
Bullish
pluang ai news

Apple continues to stand out as a market safe haven, reaching new all-time highs despite broader tech sector challenges. Investors see Apple as insulated from heavy AI spending and chip supply chain issues affecting peers. Ahead of its earnings report, options pricing suggests a modest expected move, offering investors strategies to hedge or gain upside with limited risk. This makes it an attractive moment for both long holders to protect gains and new buyers to participate without full equity exposure.

More News (AAPL)

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