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Amazon stock seen as undervalued with 33% upside amid strong AWS growth and AI potential.

Analyst Insights
23 Aug 2026
24/7 Wall Street
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Bullish
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Amazon's stock is considered reasonably priced with a 24/7 Wall St. price target of $343.50, implying a 32.8% upside from the current $259.39. This optimism is driven by AWS's fastest growth in 18 quarters at 36.7%, and CEO Andy Jassy's vision of AWS becoming a trillion-dollar annual revenue business. The bull case highlights strong operating margins, AI and chip business growth, and advertising revenue gains. Risks include high capital expenditures and negative free cash flow, but the growth trajectory and valuation relative to peers Alphabet and Microsoft support a buy recommendation with 90% confidence.

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