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Amazon stock seen undervalued with 33% upside as AWS and ad growth drive strong earnings.

Analyst Insights
22 Aug 2026
24/7 Wall Street
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Bullish
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Amazon shares trade at $259.39, below the 24/7 Wall St. price target of $343.50, suggesting a 32.8% upside over the next year. Strong Q2 results show 19.6% revenue growth and 43.2% operating income growth, led by AWS's 37% growth and a $496 billion backlog. Advertising revenue also jumped 26%, supporting the bullish outlook. Risks include high capital spending and negative free cash flow, but management expects investments to pay off long term. Compared to peers Microsoft and Alphabet, Amazon's valuation appears attractive given its faster AWS growth. The outlook depends on AWS maintaining growth and capital expenditure discipline.

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