Conservative influencer Robby Starbuck has reignited a boycott against Harley-Davidson, accusing the company’s CEO Artie Starrs and Chief Brand Officer Marcus Fischer of promoting diversity, equity, and inclusion (DEI) initiatives linked to LGBTQ and racial issues. Starbuck claims these efforts conflict with the brand’s traditional identity and urges riders to switch to other motorcycle brands. Despite Harley-Davidson's 2024 promise to drop DEI programs, Starbuck argues the company has doubled down on progressive policies, which he believes alienates its core customers and risks damaging the brand’s reputation and sales. The controversy highlights ongoing tensions around corporate culture and consumer expectations in iconic American brands.
Harley-Davidson faces criticism from conservative activist Robby Starbuck for appointing Artie Starrs as CEO, citing his past support for diversity and antiracism initiatives. Starbuck argues the hire contradicts the company's recent rollback of DEI ...
Harley-Davidson, Inc. announced it will participate in the Baird 2026 Global Consumer, Technology & Services Conference in New York on June 3, 2026. CEO Artie Starrs and Head of Investor Relations Shawn Collins will present and engage in Q&A sessions...
