Harley-Davidson faces renewed boycott over alleged promotion of woke culture by top executives.

Conservative influencer Robby Starbuck has reignited a boycott against Harley-Davidson, accusing the company’s CEO Artie Starrs and Chief Brand Officer Marcus Fischer of promoting diversity, equity, and inclusion (DEI) initiatives linked to LGBTQ and racial issues. Starbuck claims these efforts conflict with the brand’s traditional identity and urges riders to switch to other motorcycle brands. Despite Harley-Davidson's 2024 promise to drop DEI programs, Starbuck argues the company has doubled down on progressive policies, which he believes alienates its core customers and risks damaging the brand’s reputation and sales. The controversy highlights ongoing tensions around corporate culture and consumer expectations in iconic American brands.