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Ripple inks $5M/year multi-year XRP sponsorship with Florida Gators football, logo on stadium field.

Market News
04 Sep 2026
UToday
View Source
Bullish
Ripple inks $5M/year multi-year XRP sponsorship with Florida Gators football, logo on stadium field.

Ripple has secured a multi-year sponsorship deal with the University of Florida's athletic department, featuring the XRP logo prominently on the playing field at Ben Hill Griffin Stadium. The partnership, debuting in the 2026 football season, is expected to generate around $5 million annually for Florida Athletics. This deal marks a significant step in cryptocurrency branding in college sports, following Ripple's similar agreement with the University of Kansas. The NCAA's recent allowance of corporate ads on playing surfaces has opened new revenue streams for college programs under financial pressure.

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