Jefferies maintains a 'buy' rating on Diageo, forecasting a 35% rise in shares as the company executes a turnaround of its struggling US business, which accounts for 40% of sales. The plan focuses on stabilizing and regaining market share despite a weak US spirits market expected to shrink 3% this year. Key challenges include declining core brands and a weak presence in ready-to-drink products. Diageo's shares trade at a discount compared to peers, suggesting potential for re-rating as recovery progresses. Investors will watch the company's first-quarter trading update on November 5 for progress insights.
Diageo's turnaround plans are in focus as investors await updates on its US business recovery. For readers following Consumer Staples stocks, here is Pluang's market snapshot as of Sep 21, 2026 18:51 WIB: Among 43 priced US Consumer Staples stocks, 25 rose and 11 fell today. Notable movers include CELH (Celsius Holdings, Inc.) at USD 28.24 with a 1-day change of +0.79% and a typical hold time on Pluang of 66 days, SYY (SYSCO Corporation) at USD 79.63 with +0.73%, and DNUT (Krispy Kreme Inc) at USD 3.04 with +0.66%.
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