Reddit shifts focus to daily active users, reports 61% revenue growth in Q2 2026

Reddit is prioritizing converting weekly users into daily active users to boost monetization. In Q2 2026, Reddit reported a 61% year-over-year revenue increase, driven by a 64% rise in advertising revenue and a 36% increase in global average revenue per user (ARPU) to $6.18. U.S. ARPU notably rose 51% to $11.85, while international ARPU remains low at $2.26, highlighting growth potential abroad. Enhancements in ad technology and Shopify integration aim to deepen user engagement and increase revenue per user further.