PROYA partners with Ulta Beauty to launch premium skincare in 400 US stores this November

PROYA, a leading Chinese skincare brand, has partnered with Ulta Beauty, the largest beauty retailer in the US, to introduce its Advanced Firming and Original Repair collections in 400 stores and online this November. This marks a significant step in PROYA's global expansion, bringing its science-backed skincare products to American consumers amid rising demand for clinically proven, effective skincare. The partnership aims to establish PROYA as a global beauty brand by leveraging Ulta's extensive retail network and customer loyalty program. PROYA plans to use this collaboration as a foundation for further growth in Western Europe and other international markets.