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Netflix stock eyes 26.6% gain to $101 amid strong buybacks and ad growth despite recent price drop.

Analyst Insights
28 Aug 2026
24/7 Wall Street
View Source
Bullish
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Netflix shares have fallen 33.56% over the past year, currently trading at $79.78, but a strong combination of record stock buybacks and rapidly growing advertising revenue is driving optimism. The company expects 2026 revenue between $51 and $51.4 billion with a 31.5% operating margin and $12.5 billion in free cash flow, including ad revenue doubling to about $3 billion. Netflix repurchased $4.7 billion of stock in Q2, its largest ever, and with $27.1 billion remaining authorization, further buybacks could support a price target of $101, implying 26.6% upside in the next 12 months. Risks include front-loaded content costs and upcoming debt refinancing, but the overall outlook remains positive if ad growth continues and margins hold steady.

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