Amazon.com, Inc. reported a 19.6% year-over-year revenue increase in Q2, led by its AWS segment achieving a 39.4% margin. This strong performance is expected to continue, with AWS projected to contribute over half of Amazon's revenues, pushing consolidated EBIT margins above 20%. The positive outlook supports a bullish stance on Amazon stock, with an anticipated 40% upside in the next 12-16 months and expectations of better-than-consensus Q3 results and strong management commentary.
Amazon shares trade at USD 263.43 on Pluang as of Oct 21, 2026 18:42 WIB, close to its 52-week high of USD 284.02 but well above the 52-week low of USD 198.79. The stock shows a modest 1-day gain of 0.30%, with a market cap of $2.83 trillion. Despite the positive outlook from AWS performance, Pluang order activity leans slightly toward selling at 57%, indicating mixed investor sentiment.
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