TKO Group Holdings gains from Paramount deal boosting UFC's reach and monetization potential.

TKO Group Holdings remains a buy as its deal with Paramount has expanded UFC's audience and confirmed the value of its content. The shift of UFC to Paramount+/CBS has led to record viewership, increasing opportunities for revenue through ads, sponsorships, and live events. Demand for live UFC and WWE events stays strong, with premium experiences and fan interaction platforms offering diverse growth beyond media rights. Trading at 18 times forward EBITDA, TKO's valuation reflects better growth prospects and margins, but future gains depend on effectively monetizing its expanded reach.