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Less than 1% of US Connected TV ad inventory is resold through arbitrage, lowest among digital channels.

Market News
06 Aug 2026
Pixalate
View Source
Neutral
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Pixalate's Q2 2026 Connected TV (CTV) Seller Trust Index 2.0 reveals that only 0.7% of CTV ad inventory in the US is resold via arbitrage, significantly lower than web and mobile channels. The index ranks over 125 CTV sellers across major platforms like Roku, Amazon Fire TV, Apple TV, and Samsung TV, highlighting top performers such as Google AdExchange, Magnite, and OpenX. This low arbitrage rate indicates a healthier, more transparent CTV ad market compared to other digital advertising channels. The index is updated quarterly and publicly available, providing valuable insights for advertisers and publishers about ad fraud and inventory quality.

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