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Global mobile app ad reselling drops to 15.2% in Q2 2026, Google AdExchange leads direct sellers.

Market News
06 Aug 2026
Pixalate
View Source
Neutral
Global mobile app ad reselling drops to 15.2% in Q2 2026, Google AdExchange leads direct sellers.

Pixalate's Q2 2026 Mobile Seller Trust Index reveals that 15.2% of global authorized mobile app ad inventory was resold through arbitrage, down from 16.2% in Q1. The share of sellers primarily reselling inventory also declined globally and notably in the US. Google AdExchange ranks as the top direct seller in major markets including the US, Germany, and Singapore. This trend indicates a slight improvement in the transparency and directness of mobile app advertising supply chains, which could benefit advertisers seeking higher quality inventory.

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