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Eli Lilly launches oral GLP-1 pill in UK, intensifying US market rivalry with Novo Nordisk.

Market News
24 Aug 2026
Proactive Investors
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Neutral
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Eli Lilly has introduced Foundayo, an oral GLP-1 pill for weight loss and type 2 diabetes, in UK pharmacies following recent approval. This tablet offers a convenient alternative to injections and is licensed for adults with certain BMI criteria or weight-related conditions. While not yet available on the NHS, Lilly is working on wider access. The launch intensifies competition with Novo Nordisk in the US market, where both drugs show fluctuating prescription trends. Pharmacists also warn about the rise of fake GLP-1 tablets amid growing demand.

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